Attention owners of products or services
Get $ 1 Million worth of Free Publicity
Your business can get free publicity with radio, TV and print media
imagine not advertising but getting free publicity
your business will soar into the stratosphere
We will help you get $1 Million worth of free publicity for your product or service
Your advertising may be doing OK, but if you're not using publicity, you're missing both a tremendous opportunity and probably a small fortune.
Publicity is cheap, it's effective -- and it's FUN !!. You can get a free newspaper story, or even get on radio and TV talking about your product. All for free. Would this interest you at all? How about seeing your sales rocket skyward -- all because of publicity?
When you place an ad in a newspaper, or a magazine, or on the Internet, radio and TV - what is the common theme with all these approaches - YES, you are advertising your product or service. ADVERTISING is the keyword, here. Right from the start you have to battle the negative image of being an advertiser who's trying to sell something. You're not even starting at ground zero. You're in the hole already. You have to dig your way up to ground zero by convincing the consumer that you're honest, reputable, fair, that your product is reasonably priced, worthwhile, etc.
When a publicity story appears about you, though, you start with a major positive. This is the halo effect. You're not seen as a salesperson, a hustler, a huckster. When people see your name in the paper, you're a celebrity! They assume that because you're in the paper, you're a good guy. They assume that the people at the newspaper have checked you out. The story about you even implies to them that the paper is endorsing you.
When a story about you appears in the media, it's not an ad......it's news!
This, of course, holds true for radio, TV, magazines and newsletters as well. When you're covered by the media, you get the huge benefit of the halo effect even though you're selling every bit as much as the guy who placed the ad.....
Plus, you save the cost of advertising!!!
Wouldn't it be a kick to see a full page story about you and some product or service you're promoting on one page of a newspaper and on the opposite page is a full page, paid ad by your competitor. (By the way, you might want to call the newpaper to find out exactly how much he had to spend on that ad!)
Your competitor will pull out his hair when he sees your story. He'll wonder why he had to pay so much money for his ad, when you got a great, full page story for free.
We can help you get this coverage. We charge a fee but will teach you how to deal with the media, what to say, how to handle the questions, and what to do when you are interviewed on the phone by the newpaper guy, or the radio guy, or even go in person to the TV station for the interview. It's easy when you have a good product that would have an interesting element that you can talk about. There are a million little tricks that you never thought about with your product that would make it newsworthy. You just have to be creative, and we can help you.
To find out the details, and to discuss the options.......go to the link at bottom of page.
Note: If you get free advertising, having a website will help you even more with your business.
We can also help you with your website marketing too. If you don't have a website, we can make you one. See Links below.
You can contact us via
EMAIL for more information on any of these subjects.
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| Lee Zebold / Manager |
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